“生产、生态、生活”

三生永和技术新媒体全球战略推广伙伴招标公告

“Production, Ecology, Living”

Global Tender Announcement for Strategic New Media Promotion Partnership of the Production-Living-Ecological Technology

一、政策背景

科道稼和（四川）创新科技有限公司坚定践行习总书记号召并深度探索“绿水青山就是金山银山”“生产、生态、生活”融合发展，“全面推进美丽中国建设”。

全球独有专利：“三生永和技术”，它与现行世界投资运营模式对比，在综合投资运营成本大幅降低的前提下，通过对现行世界进行：城乡建筑、农业、城乡生活污染治理、城乡绿色生态环境革命；既能实现：生态文明、美丽中国、新质生产力、土地安全、粮食安全、食品安全、生态安全、碳中和；还能实现：公园城市（全球永不落幕的世界园艺博览会）、无废城市、海绵城市、韧性城市、平急两用、好房子、产城一体、城市更新、乡村振兴、城乡融合、彻底消除污水处理厂！垃圾填埋场！垃圾焚烧厂三大污染对地球的危害！让全世界范围内所有城乡居民实现“居者有其地” ......；全球性颠覆式创新：助力中国及全球经济发展全面绿色转型，助力实现人类绿色、生态、可循环、高质量、永续和谐发展。

诚邀全球英才和合作伙伴加盟合作！共创三生永和、共享人类幸福！共同开启三生永和人类文明新纪元！

I. Policy Context

Kedao Jiahe (Sichuan) Innovative Technology Co., Ltd. remains firmly committed to implementing the strategic guidance of President Xi Jinping, particularly the principle that “lucid waters and lush mountains are invaluable assets.” The company continues to conduct in-depth exploration of the integrated development model of “Production, Ecology, and Living,” in alignment with China’s comprehensive strategy for advancing the construction of a Beautiful China.

Uniquely patented worldwide—the Production‑Living‑Ecological  technology—cuts total investment and operating costs dramatically compared to today’s global development models. It drives a revolution across urban and rural architecture, agriculture, pollution control, and green ecological environments. It delivers on essentials—ecological civilization, a Beautiful China, next-gen productivity, land security, food safety, ecological integrity, and carbon neutrality—while unlocking visionary urban futures: park cities (never‑ending world horticultural expos), zero‑waste cities, sponge cities, resilient infrastructure, dual-purpose facilities, premium housing, integrated industrial–urban development, urban renewal, rural revitalization, and seamless urban‑rural synergy. It eradicates the planetary threats posed by sewage plants, landfills, and incinerators, and building a world where every person has land to call their own.

This is a global, disruptive innovation—empowering China and the world to pivot fully toward green development and fostering a future that is sustainable, ecological, recyclable, high‑quality, and harmonious for all humanity.

We invite visionary talented indivisduals and strategic partners worldwide—join us in co‑creating the Production‑Living‑Ecological technology, share in its promise of global well‑being, and together spark a new era of human civilization built on ecological harmony and shared prosperity!

1、建筑革命：采用建筑新型墙材(生产生态功能墙体)减少60%以上建筑垃圾、降低20% 建筑成本、提高20%至30%的建筑使用面积，采用建筑自循环系统让传统单一生活居住功能的建筑与生产生态功能完美融合，将各种建筑重构为“三生永和”的“生命共同体”；

1. Architectural Revolution: Embrace cutting-edge wall systems—our Production‑Living‑Ecological functional walls—that slash construction waste by over 60% and cut building costs by 20%, while expanding usable floor area by 20–30%. By integrating a self‑recycling building model, we seamlessly blend conventional living spaces with production and ecological functions, redefining every structure as a “living community”—a true embodiment of the Production‑Living‑Ecological technology.

2、农业革命：缔造全球城乡居民“居者有其地”神话。在社区(建筑)地下空间、地面、外墙、空中及屋顶构建多维立体的农业生产、水产养殖、畜禽养殖等综合系统，让农业生产、水产养殖、畜禽养殖等生产功能转化为建筑的生态生活功能，满足城乡居民80%以上的有机食品需求、减少城乡居民和商业及公共建筑50%以上的用电需求；

2. Agricultural Revolution: Create the myth of “a place to live” for every urban and rural dweller. We’re building multi-dimensional food ecosystems—spanning basements, ground floors, walls, atria, and rooftops—integrating crops, aquaponics, and livestock into the very fabric of buildings. This transforms clusters of buildings into living, food-producing eco-communities. These systems can meet over 80% of local organic food demand and cut electricity use in homes, businesses, and public buildings by 50% or more.

3、城乡生活污染资源化循环革命：消除城乡污水处理厂、垃圾填埋场、垃圾焚烧厂的投资及运维费用；彻底消除以上三大污染源对地球的污染和危害。将三大污染源转化为生态资源(有机肥促使化肥农药负增长助力大农业安全、解决20%以上农业灌溉用水的需求)和能源(沼气为城乡居民解决 50%以上的能源需求),从源头切断“垃圾围城”与污染排放链；

3. Urban‑Rural Pollution Circular Revolution: We eliminate the capital and operational expenditures of sewage plants, landfills, and incinerators—completely eradicating three major pollution sources and their harm to our planet. These waste streams are repurposed as ecological treasure: organic fertilizers that drive reductions in synthetic fertilizers and pesticides—supporting sustainable large‑scale agriculture and meeting over 20% of irrigation water needs—and biogas energy, covering more than 50% of household and community energy demand. By intercepting waste at the source, we sever the "waste siege" and close the pollution loop.

4、绿色生态环境产业化价值化革命：将传统绿色生态环境融入农业(功能性、经济性植物)生产、文化休闲、世界园艺博览、工业生产功能，实现生态环境的产业化价值化。

4. Green Ecological Value Revolution: We unlock the full commercial potential of green ecology—integrating functional and economically valuable plant systems into agriculture, cultural leisure, world-class horticultural expos, and even industrial production. By embedding ecological environments into revenue-generating platforms, we transform nature from a cost center into a profit engine.

现面向全球招募顶级新媒体推广伙伴，共同推动技术在全球、全国政府、企业、社区的规模化应用。

We are now seeking top-tier new media promotion partners across the worldwide to collaborate in driving the large-scale adoption of this technology across governments, enterprises, and communities nationwide and globally.

二、样板楼情况

1、现“三生永和技术”2.0样板楼正在火热建设中，每层2户，每户约150平米（四室两厅两卫），建筑6层（层高3.6米），地下室一层（层高3.6米），以水产、蔬果共生循环系统为概念，打造出了独立每户“上墙产蔬果、水产，入池种画卷”的立体生产文化，实现了生产生态生活与艺术完美融合共生、并与建筑(东南西北立面及屋面)结合形成了五面立体的艺术景观视觉震撼效果，达到了引领全球艺术景观视觉效果；

2、每户外墙、走廊及平台实现蔬果生产和水产养殖，楼板下三季水产养殖和冬季发酵取暖实现温度控制；建筑四个立面及屋顶五个面实现5A级景观化、艺术化效果，融入鱼水映阁，果蔬垂幕的艺术概念，实现了“稼穑空天来，和谐画中人”的乡愁愿景。

II. Demonstration Building Overview

1. The Production-Living-Ecological Technology 2.0 Demonstration Building is currently under active construction. The building consists of six floors (each with a floor height of 3.6 meters) and one basement level (also 3.6 meters in height), with two residential units per floor. Each unit spans approximately 150 square meters and features four bedrooms, two living rooms, and two bathrooms.

Guided by the concept of a fish–vegetable symbiotic circulation system, each unit embodies a unique vertical production lifestyle—where vegetables and fruits grow along the walls and aquaculture thrives within inbuilt pools, creating a living mural. The result is a stunning five-sided ecological and artistic landscape that integrates production, ecology, living, and art—redefining the global benchmark for architectural landscape aesthetics.

2. Each unit’s external walls, corridors, and terraces are designed for productive cultivation of vegetables and aquaculture. Under-floor spaces enable three-season fish farming, while a natural fermentation system provides winter heating and temperature control. The building’s four facades and rooftop together deliver a five-faced, 5A-rated scenic and artistic landscape effect—featuring thematic elements such as “Pavilion Reflected in Water” and “Vegetable Curtain.” This design captures the nostalgic vision of ‘Harvest flowing from sky to earth, living harmoniously within a painting.’

三、核心目标

1、立体化认知构建：3个月内实现技术关键词全网曝光量≥5亿次。

2、多圈层渗透：

（1）国际：覆盖中东/中亚/欧美/东盟/金砖/非洲等国家≥20国；

（2）国内：触达90%地级市政府部门、70% TOP100房企、2000+示范社区。

3、转化生态闭环：建立“政策解读-企业合作-公众参与”的全链路传播模型。

III. Core Campaign Objectives

1. Build Massive Multi-Channel Awareness:

Drive over 500 million online impressions for key technology-related search terms and campaign hashtags within 3 months, leveraging integrated digital, social, and media platforms.

2. Penetrate Multiple Audience Segments:

(1) International Reach:

Achieve media exposure and audience engagement across 20+ target countries, focusing on the Middle East, Central Asia, Europe, North America, ASEAN, BRICS nations, and Africa.

(2) Domestic (China):

Ensure targeted communication reaches:

90% of prefecture-level government agencies

70% of China’s Top 100 real estate developers

Over 2,000 flagship and demonstration communities nationwide

3. Deliver a Full-Funnel Conversion Ecosystem:

Develop and execute an end-to-end communication strategy that seamlessly connects policy storytelling, enterprise partnership engagement, and public participation, creating a closed-loop conversion journey from awareness to action and advocacy.

四、推广战略框架方案（需投标方深化）

1、国际战略层（国际组织）：国际行业白皮书智库传播方案；

2、国家战略层（政府端）：中国及其他国家生态革命白皮书智库传播方案；部委专场传播方案；全国市长论坛传播方案；

3、产业变革层（企业端）：与房企共建三生永和小区传播方案；与企业合作减排、碳积分合作方案；

4、全民参与层（公众端）：我家立体农场挑战赛PK榜传播方案；沉浸式纪录片《我家的三生永和“生态方舟”》传播方案。

IV. Strategic Communication Framework (To Be Further Developed by Bidders)

1. International Strategy Layer (Targeting Global Organizations):

Develop a Global Industry White Paper & Think Tank Communication Plan to position the Production-Living-Ecological Technology within international policy, sustainability, and development discourse.

2. National Strategy Layer (Government Sector):

l China & Other Nations' Ecological Revolution White Paper & Think Tank Communication Plan

l Ministry-Level Dedicated Communication Campaigns

l National Mayors Forum Engagement & Media Activation Plan

· 3. Industry Transformation Layer (Corporate Sector):

l Co-Creation Campaigns with Real Estate Developers to establish model Production-Living-Ecological Communities

l Corporate Carbon Reduction & Carbon Credit Collaboration Communication Plan, showcasing enterprise partnership outcomes and ESG alignment

4. Public Engagement Layer (Mass Audience):

l “My Vertical Farm Challenge” – Interactive Social Media Competition & Leaderboard Campaign

l Immersive Documentary Series: “Our Family’s Production-Living-Ecological Ark” – A storytelling campaign to drive emotional connection and public awareness.

五、应标者资质要求

1、具有相关推广经验的单位、团队均可报名参加，报名时提供相关简介，尤其是相关业绩。

2、行业地位：近三年“中国广告协会综合代理公司”TOP80或行业权威性综合排名TOP80；近三年“戛纳国际创意节”获奖或国际行业权威性综合排名TOP100。

3、团队配置：自有团队≥20人，含政府关系组、大数据组、内容组；

4、全渠道覆盖力：需同时满足以下资源矩阵（需附报告佐证）

（1）TikTok或其他国家主流媒体、短视频社交平台覆盖中东/中亚/欧美/东盟/金砖/非洲等国家≥20国；

（2）国际政府传播：成功操盘3个以上国际政策推广案例；

（3）国内政府传播：成功操盘3个以上省部级政策推广案例；

（4）企业端渗透：合作过TOP100房企全域推广；

（5）社区下沉：覆盖100城社区网格化执行体系；

（6）线上爆破力：单项目最高播放量≥5000次的短视频案例；推动省级政府红头文件采纳≥3例；促成跨国政府合作≥3例；促成跨国企业合作≥3例；

（7）线下事件力：≥2000人级生态主题峰会落地经验；线下活动转化政企客户≥100家。

V. Bidder Qualification Requirements

1. Relevant Experience:

All organizations or teams with proven expertise in large-scale promotional campaigns are welcome to apply. Applicants must submit a corporate profile, with particular emphasis on past relevant case studies and campaign achievements.

2. Industry Standing:

l Ranked Top 80 Comprehensive Agencies by the China Advertising Association or other recognized national industry rankings within the past three years;

l Recognized among the Top 100 agencies globally by authoritative international industry rankings, with award-winning entries at the Cannes Lions International Festival of Creativity within the past three years.

3. Team Composition:

Must have an in-house team of at least 20 full-time staff, including dedicated units for Government Relations, Big Data Analytics, and Content Creation.

4. Omnichannel Reach Capability (Documentary Proof Required):

(1) International Media Penetration:

Demonstrated content delivery capacity on TikTok or other mainstream media and short-video platforms, covering 20+ countries, including the Middle East, Central Asia, Europe, North America, ASEAN, BRICS, and Africa.

(2) International Government Communication:

Successful execution of at least 3 international policy communication campaigns.

(3) Domestic Government Communication:

Proven track record in at least 3 provincial or ministerial-level policy promotion campaigns within China.

(4) Enterprise Penetration:

Experience in conducting full-spectrum marketing campaigns for Top 100 real estate developers in China.

(5) Community-Level Execution:

Operational capacity with grid-based community marketing systems covering at least 100 cities nationwide.

(6) Online Viral Capability:

Proven case of a single campaign video reaching over 5 million views, along with documented outcomes such as:

l At least 3 provincial government official notices (red-head documents) influenced by prior campaigns

l At least 3 successful cross-border government collaborations

l At least 3 cross-border corporate partnerships facilitated

(7) Offline Event Activation:

Demonstrated experience in delivering ecology-themed summits or live events with 2,000+ attendees, with a conversion record of 100+ government and enterprise clients from such events.

六、项目位置

中国四川省成都市双流区彭镇新安家园，接待地点36号楼。

VI. Project Location

Reception Venue:

Building 36, Xin’an Jiayuan Community,

Pengzhen Town

Shuangliu District

Chengdu City

Sichuan Province

China

七、报名办法

1、应标人请于2025年7月25日下午17:00之前将报名资料投至电子信箱kedaojiahe@kedaoagri.cn，以邮箱收到邮件时间为准；公司根据报名情况进行内部初选，报名截止后发布初选入围名单，控制在16家应标者，现场踏勘及答疑时间2025年7月31日上午9:00；

2、业绩文件需含①2022年-迄今同类项目结案报告，②政府/企业合作红头文件扫描件，③渠道资源清单（附联系人）。

3、方案要求：根据推广战略框架方案，制定12个月推广里程碑规划（含季度爆破事件）；制定舆情风控体系、应对预案。

VII. Application Procedure

1. Submission Deadline and Pre-selection Process:

Interested bidders must submit their application materials to kedaojiahe@kedaoagri.cn by 5:00 PM (Beijing Time) on July 25, 2025, with the email server’s receipt timestamp as the official submission time.

Kedao Jiahe will conduct an internal review based on the submitted applications. A shortlist of up to 16 qualified bidders will be announced after the submission deadline.

An on-site site visit and Q&A session will be organized at 9:00 AM on July 31, 2025.

2. Required Supporting Documents:

Applicants must submit the following:

① Final reports of similar projects completed between 2022 and present;

② Scanned copies of official government/enterprise collaboration endorsement letters (red-head documents);

③ Detailed media/channel resource inventory, including contact persons.

3. Proposal Requirements:

Based on the provided Strategic Communication Framework, bidders are required to submit:

A 12-month milestone-based promotion roadmap, including quarterly high-impact campaign activations (“burst events”);

A public opinion risk management system, along with contingency response plans.

八、评选办法

1、评审：邀请3位资深专家评委，科道稼和公司4位评委进行评审；

2、评分标准

战略适配性，权重15%：对“三生永和技术”和“美丽中国”政策的解读深度；

全球化传播，权重15%：多语种传播矩阵清单（含中东/中亚/欧美/东盟/金砖/非洲等国家本地化策略）；

资源整合力，权重15%：国际/政府/企业/社区资源清单真实性；

创新爆破点，权重15%：破圈传播创意提案；

国际执行保障力，权重15%：中东/中亚/欧美/东盟/金砖/非洲等国家网格化落地方案；

国内执行保障力，权重15%：百城网格化落地方案；

报价合理性，权重10%：分阶段成果付费机制。

VIII. Evaluation Methodology

1. Evaluation Committee:

A jury panel comprising three external senior industry experts and four internal evaluators from Kedao Jiahe will conduct the assessment.

3. Evaluation Criteria:

九、中标办法

1、网络公开评审打分后确定排名顺序，在前三名中确定中标单位。

IX. Selection Process

Following the public online scoring and evaluation, all submissions will be ranked based on total scores. The final winning bidder will be selected from the top three highest-ranked applicants.

十、中标单位专属权

服务费：由基础服务费+月服务费组合，具体参见中标合同；

长期战略回报：授予“三生永和技术传播长期战略伙伴”铜牌；

国际分佣权：全球佣金为≥合作协议总金额的1%，具体由双方商定；

国内分佣权：国内省级项目佣金为≥合作协议总金额的1%，具体由双方商定；

终极违约条款：数据造假需3倍收益赔付，传播素材版权归科道稼和（四川）创新科技有限公所有。

科道稼和（四川）创新科技有限公司对方案征集高度重视，我们期盼与您共创三生永和！共享人类幸福！共同开启人类三生永和文明新纪元！ 

X. Exclusive Rights of the Winning Bidder

1. Service Fee Structure:

The service fee will consist of a base service fee plus a monthly retainer, with detailed terms to be specified in the final contract.

2. Long-Term Strategic Recognition:

The awarded agency will be honored with the title of “Long-Term Strategic Communication Partner for the Production-Living-Ecological Technology”, with an official commemorative bronze plaque.

3. International Commission Rights:

For all international projects, the winning bidder shall receive a commission of no less than 1% of the total contract value, with final rates and terms to be negotiated and confirmed by both parties.

4. Domestic Commission Rights:

For all provincial-level domestic projects within China, the winning bidder shall receive a commission of no less than 1% of the total contract value, subject to mutual agreement and contractual confirmation.

5. Ultimate Breach Clause:

In the event of data falsification or fraudulent reporting, the service provider shall be liable for liquidated damages equal to three times the total revenue earned from this project.

All media content and communication materials generated during the project will remain the exclusive intellectual property of Kedao Jiahe (Sichuan) Innovative Technology Co., Ltd.

Kedao Jiahe (Sichuan) Innovative Technology Co., Ltd. places the highest importance on this tender process. We warmly look forward to collaborating with outstanding partners to jointly build the Production-Living-Ecological Technology, share in human happiness, and usher in a new era of harmonious human civilization!

本次征集活动最终解释权归科道稼和（四川）创新科技有限公司所有！

科道稼和（四川）创新科技有限公司

电话：+86 191 8398 0539

2025年7月1日

The final interpretation rights for this tender rest with Kedao Jiahe (Sichuan) Innovative Technology Co., Ltd.

Kedao Jiahe (Sichuan) Innovative Technology Co., Ltd.

Tel: +86 191 8398 0539

Date: July 1, 2025